However, in the latter part of the video, the main Thai Life Insurance Commercial Analysis Essay Selling the concept while engaging with the consumer emotionally, moving and elevating him to a plane that assures high brand recallthis TVC has notched up a stellar performance on the digital media, going viral since its launch on April 3, 2014, and garnering more than 2.5 million views in less than a week. love). Thai Life Insurance has a diversified investment portfolio. A whole life insurance plan is a form of permanent life insurance. main character does not need anything material in return for his good deeds. Thai Life Insurance : Silence of Love | Ad Age Relationship about The Life Insurance - " Silence of Love " with Insurance Thai Life Insurance Client : Thai Life Insurance Agency : Ogilvy & Mather-Bangkok Executive Creative Director : Korn Tepintarapiraksa Copywriter : Korn Tepintarapiraksa Copywriter :. - It analyzes the various distribution channels for life insurance products in Thailand. and caring person. ex pecting anything in return, and this is not expected in normal human behavior, at least not at Why Thai Life Insurance ads are so consistently, tear-jerkingly Thai Life Insurance shows half-year results of 2022 with first-year premiums up 23%. We have enthusiastically and successfully strengthened the Thai Life brand into one of the most acclaimed life insurer brands in Thailand. Clipping is a handy way to collect important slides you want to go back to later. Thai Life Insurance 'Silence Of Love' Commercial Creates Internet In order for these ads to be effective, With a growing nationwide reach via our multi-distribution channels and a comprehensive range of life insurance products, we are able to serve our customers needs holistically. Thai Life Insurance Company Profile: Stock Performance & Earnings The whole life insurance covers you until the age of 99. Thai Life Insurance Public Company Limited - GetCompanyInfo No dialogue at the beginning, just sound effects Focuses the audience's attention on the characters on the screen and intrigues the audience as to what the characters' significance Music is calm and peaceful, allows the audience to be engulfed into the advert and the ambience created . message (Principles of Marketing, 2015). 5.1.6 Thai Life Insurance (TLI) Analysis Out of 812 postings available on YouTube, the analysis and discussion below are based purely on the selected 200 postings on YouTube as data source for the analysis as I was not able to find other related postings to the ad available in the forums. The videos are life-inspired. actions not expecting anything in return. The management team is further supported by international perspectives and business connections from our strategic shareholder, Meiji Yasuda. What is the message of the Thai Life Insurance commercial? The point of the commercial is to target consumers by showing them how a product or service can help buyers solve a problem or improve their life in some way. Thai life insurance advertisement: "Unsung Hero" Nowadays, advertisements are often used as a way to sell products and convey an idea. All right reserved, This website uses cookies for the purpose of improving the user experience. Founded in 1942, we have a rich heritage as the first life insurer in Thailand owned and operated by Thai nationals. The Unsung Hero ad from Thai Life Insurance, Books, Case-studies and Research Publications. young man giving everything he has to the people around him. It provides integrated products covering personal accident insurance and group insurance. Chai Chaiyawan, President of Thai Life . A poignant new commercial for a Thai life insurance company has become an Internet sensation. Thai Life Insurance Agency Online. Thai Life Insurance (TLI) Analysis - A NALYSIS OF A SINGLE CASE Thai Life Insurance | Que Sera Sera | Thailand - Campaign Asia appeal, target, and objective of the Thai Life Insurance YouTube ad. When that day arrives, the brand that they think understands what they're feeling will be in the final running" -Phwait Chitrakorn, Marketing Director "Unsung Hero" Show full text The life insurance sector in Thailand has enjoyed a fast growth trajectory, often clocking 9-10 % y-o-y growth. Market-leading rankings and editorial commentary - see the top law firms & lawyers for Insurance in Thailand The company has an estimated revenue in the range of Less than $1 million and employee of 1001-5000 respectively. We have built an expansive partnership network with commercial banks, government banks andorganizations, leasing and hire purchase and consumer finance partners and alternative distribution channels, including telemarketing, group employee benefits and digital platforms. We believe we have one of the highest quality, adaptive and productive agency forces in the industry. organizations must determine what type of appeal to use and how they will structure their Despite the challenges during the COVID-19 pandemic, we have maintained our business operational efficiency because we have long-term roadmap with effective risk management under good corporate governance structure. (Vinaywayanad, 2014). 10 Emotional Thai TV Commercials That'll Make You Cry - Culture Trip This is why TV commercials are so powerful when convincing people. main character helps people, animals, and plants in need. You can read the details below. The Thai life insurance market: Effects of country of origin (2015). We are the largest domestically founded Thai life insurance brand. The "Unsung Hero" ad from Thai Life Insurance - Apurva Chamaria Thai Life Insurance In the East, super-sad. Thai Life Insurance Analysis - SlideShare Thai Life Insurance Co., Ltd. (Asoke Branch) - Kompass Tap here to review the details. representing more than 25% of total agents in Thailand (As of June, 2021 by The Thai Life Assurance Association), We partner with four commercial banks in Thailand, We have established partnerships with government banks, Bank for Agriculture and Agricultural Cooperatives, We partner with 9 leasing and hire purchase companies, We partner with 2 consumer finance companies. Thai Life Insurance You Tube Ad Analysis - BUS5112 - StuDocu It came up on my Facebook newsfeed, and I watched it quietly on my phone a few days . - It profiles the top life insurance companies in Thailand and outlines the key regulations affecting them. By: Prasham Jain (C015) Ayushi Gupta (C013) Akshay Khatri (C019) Shreya Khare (C018) Praful Bhargava (C005) Apurve Paharia (C027) Group#6 Div B 2. We offer a comprehensive suite of highly customized products designed to address the evolving needs of our customers at every stage of life. In addition to our presence in the Bangkok Metropolitan area, we believe that our extensive coverage in the upcountry provinces, led primarily by our agency force and branch network, is unrivalled. Activate your 30 day free trialto unlock unlimited reading. Our agency force represented more than 25% of total agents in Thailand as of June 2021, according to TLAA. AS Media G321 - Evaluation of Main Task: 'The Three', The History of Psychological Thriller Movies 1920's-2010's, Irresistible content for immovable prospects, How To Build Amazing Products Through Customer Feedback. Click here to review the details. Thai Life Insurance General Information. of policy submission powered by mobile app TL Pro Plus As of Jun 30, 2022, registered users of TLI application Super App As of Jun 30, 2022. The policy can also vary from ordinary insurance plans with a fixed duration, for example, 10, 20, or 30 years. , IPO 16.00 , There is no upcoming event at this moment. 1. The SlideShare family just got bigger. 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. This report provides in-depth market analysis, information and insights into the Thai life insurance segment. View Full Essay . And it is this backdrop of ordinariness which lends heroism and greatness to the act of giving, elevating the message of Believe in Good almost to a level of divinity. Good marketing is supposed to make redundant and effective digital marketing is about integrating that sales conversion process into a cohesive consumer-brand interaction. Retrieved We believe that we have strong product innovation capability and nimbleness as demonstrated by various market first products which we have consistently introduced. I was recently blown away by a 3-minute video titled "Unsung Hero" for a life insurance company in Thailand. Our operation can be traced its roots back more than 80 years. Founded on 22 January 1942, we are the first life insurance company in Thailand owned and operated by Thai nationals. https://www.youtube.com/channel/UCfyZriUtUHarCtaKi7duNiwORIGINAL VIDEO: https://www.youtube.com/watch?v=uaWA2GbcnJU&t=1s- - - - - - - - - - - - - . Description. THAI LIFE INSURANCE (BKK:TLI) : Stock quote, stock chart, quotes, analysis, advice, financials and news for share THAI LIFE INSURANCE | Stock Exchange of Thailand: TLI | Stock Exchange of Thailand "The TVC attempts to illustrate the product's benefit of helping every life to . Ad for Thai Life Insurance Founded in 1942 Appreciate the value of life "People need to. It provides values for key performance indicators such as . character is shown as getting happiness and satisfaction in return for his actions, meaning that the Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. For your convenience we've collected a list of all the hospitals in Thailand, use it if you need to find hospitals in you region of stay.. Should you need a travel insurance for up to 180 days with very good benefits, such as 24-hour assistance service, trip cancellation, emergency overseas medical & dental expenses or . . Thailand Life Insurance: Key trends and Opportunities to 2023 Activate your 30 day free trialto continue reading. Thai Life Tearjerker Ad - Insider Retrieved We also outsource a small part of the telemarketing function to an external service provider with approximately 18 dedicated telesales representatives. Thai Life Insurance Public Co. Ltd or simply Thai Life Insurance (Thai: ()) is the first Thai insurance company [citation needed]. Principles of Marketing. All right reserved, This website uses cookies for the purpose of improving the user experience. Thai Life Insurance - 2021-2022 World Branding Awards - Virtual Event. Dylan Koolman "UNSUNG HERO" THAI LIFE INSURANCE ADVERT 2. The agency has used the digital platform extensively for building up buzz, often releasing the full version TVC first on Youtube. Founded on 22 January 1942, we are the first life insurance company in Thailand owned and operated by Thai nationals. Subscribe! UNSUNG HERO THAI LIFE Business Overview | Thai Life Insurance For example, we have been providing life protection coverage for the officers of the Royal Thai Army for over 30 years. it is far away from being rational. 5. Thai Life Insurance - World Branding Awards - YouTube Thai Life Insurance YouTube Ad Analysis Internet Revolution Easy Essay. 2016-2017 Winner, 2017-2018 Winner, 2019-2020 Winner, 2020-2021 Winner, National Winner Telkomsel. it's been a long time since the last post, . (2014, April 18). Its marketing strategy - dubbed 'sadvertising' - has created some beautiful art, and helped the 75-year-old business grow its assets under management to $9bn. Unsung Hero | Thai Life Insurance (REACTION ) - YouTube Life Insurance commercial analysis Hey you guys!! Company Type: Public Industry: Insurance Founded: 1942 Country: Thailand Headquarter: Din Daeng, Bangkok We have a successful track record of sustained and profitable growth across business cycles. The video consists of a Thai man going about his everyday life. Thus the entire population of Thailand is free from the threat of being . Sad Asian Life Insurance Commercial - All Insurance FAQ The company generates maximum revenue from agent channel segment. Most of that market is made up of the emerging middle class, that is urbanized and young. We have built an expansive partnership network with commercial banks, government banks and organizations, leasing and hire purchase and consumer finance partners and alternative distribution channels, including telemarketing, group employee benefits and digital platforms. At Thai Life, we are progressing our everyday work with an awareness of impact we do have on our people and our planet, a way to generate prosperity under good governance practice and a view of peace and partnership that we are all mutually dependent. "Thai Life Insurance" The first Thai life insurance company. In such an environment, the viewer is often an active participant and whatever moves his psyche leaves a lasting impression, which in this case would be choosing to do good. We've updated our privacy policy. The format of the TVC which is in the form of a mini-film works very effectively with the storyline, with the high-pitch emotional buildup occurring through a sequence of images that are cinematic in their look and presentation. WORDS 900. The company's headquarters is at street no. BUS5112 Marketing Management, Thai Life Insurance YouTube Ad Analysis Founded in 1942, we have a rich heritage as the first life insurer in Thailand owned and operated by Thai nationals. The main character is just living his everyday life and while doing so he finds Artists' Showcase, 2009 - Art on the Peninsula, Arts on the Peninsula/Aurora Silks of the Moon Studios. an insurance policy. Nowhere is the marketing message obtrusive, yet the high emotional pull created by the ad ensures that towards the end the viewer eagerly waits for some clue about the intent, and when Thai Life Insurance flashes across the final, clinching frame there is a slight deflation of the emotional fervor. November 18, 2020, from In particular, our product features specifically cater to different income levels and other aspects of customer segmentation. All distribution channels have witnessed a growth with a total profit of THB 5.8 billion. "Unsung Hero" Analysis by Brian Nguyen - Prezi It is not rational because the main character just gives without An Analysis of Advertisement: Thai Life Insurance "Silence Of Love" Crucially, a deep understanding of the consumer and his or her interests must be reflected through the commercial. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi Mammalian Brain Chemistry Explains Everything. THAI LIFE INSURANCE : Shareholders Board Members Managers and Company They motivate people to think of their loved ones, and encourage the audience to appreciate the values of love and concern for both family and society. Formal Essay Examples Pdf The first headquarters of the company was on Suapa Road, Bangkok. - It offers a detailed analysis of the key categories in the Thai life insurance segment, and market forecasts to 2022. HEARTWARMING THAI LIFE INSURANCE COMMERCIAL | Reaction! 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